For millennial guys, the medium really is the message on Imgur.
A brand message set on a brightly colored background captures the excitement of live theater and animates an otherwise unremarkable city corner. It also celebrates local pride and a historic landmark.
An entirely new media device turns watching into seeing – and uses familiar design cues to encourage adoption.
“the processes of approving a course suggested by circumstance and of striking out a course from inner impulse look the same in the result” Far From the Madding Crowd
When a company creates transformative digital media, visual display is everything. Obscura’s case studies lead with appropriately evocative headlines and copy. See more.